Global Launch: Alpine Revive
Positioning a new functional beverage for the European market
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1 min read
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Danniel Roumian Booker
The challenge was to launch a functional beverage that didn’t feel like another “bio-hack” in a can. We needed tradition, efficacy, and soul.
The Insight
We spent three weeks in the Alps with high-altitude endurance athletes. We found that hydration wasn’t just about electrolytes; it was about the ritual of the return.
The Solution
We positioned Alpine Revive not as a performance enhancer, but as a recovery ritual. The branding leaned into the silence of the peaks, using muted colors and tactile packaging.
Results: 22% increase in brand favorability across Tier 1 European markets within 6 months.