Services

I work with teams who are building something real and want to be more certain before committing to a direction.

I enjoy joining in when things are fuzziest, and helping clients find clarity early. But I’m also excited to tweak and refine mature products with experienced teams!

# Positioning & Customer Insight

This usually starts when a product sounds compelling but doesn’t convert. The surface story makes sense. The behavior doesn’t.

The work involves:

• Customer research
• Competitor & market research
• Message testing
• Narrowing the target audience
• Making the positioning resonate better with your customers

And it culminates in a clear positioning statement and product brief you can use to guide your team across all channels.

In practice, this often means contradicting the initial persona and letting buying behavior—not aspiration—drive the narrative.

Projects include consumer hardware, SaaS, and e-commerce products, with outcomes ranging from quiet traction to eight-figure presales. Check out some of the work here!

# Launch Strategy & Early Momentum

I help teams think through what to say first, who to say it to, and what to deliberately leave unsaid.

This is most useful when a launch needs demand before scale—preorders, waitlists, early access, or proof that a market exists beyond internal belief.

The work tends to sit between strategy and execution:

• Shaping offers
• Building sales funnels
• Writing sales pages and email marketing sequences
• Pressure-testing assumptions with test funnels

Not every launch survives manufacturing or funding. When it works, the signal is clear early.

# Sales & Landing Pages

Long or short, usually rewritten after the real questions surface.

This work often happens after traffic exists and before scale—when teams realize the page is answering the wrong questions.

I tend to remove more copy than I add.

Good pages don’t convince. They clarify.

# Ads That Don’t Try Too Hard

I write direct-response ads with a point of view. Clear offers, clear tradeoffs, and language that sounds like it was written by a person.

This usually follows positioning work, once the real objections are obvious and the audience has been narrowed enough to speak directly.

The goal isn’t volume. It’s clarity. Lower friction usually follows.

See some of my work here!

# Email Funnels & Founder-Led Newsletters

Evergreen email sequences and ongoing newsletters written in a human voice, not a brand one.

This work sits at the intersection of storytelling and conversion—welcoming new users, framing the product, and staying present without constant promotion.

Founder-led writing works best when it doesn’t try to sound like thought leadership. And I make sure that your voice shines through and resonates with your audience.

# Note from Past Work

“What stood out wasn’t the copy. It was how quickly the noise disappeared once we focused on the right customer.” — Founder, consumer hardware startup

(Unattributed on purpose. You either recognize the feeling or you don’t.)

# Common Starting Points

Does this sound familiar?

• “We’re getting interest, but not enough people are converting.”
• “Everyone likes the product, but no one can tell us who it’s really for.”
• “The ads work, but only when we’re constantly tweaking them.”
• “We’re about to launch and want fewer surprises.”

Don’t worry… you’re not alone.

If you’re looking for hype, viral hooks, or universal appeal, I’m probably not the right fit.

But if you want to narrow the audience, sharpen the message, and feel more confident committing to a direction, I’d love to help you reach your goals!

Whether you just want to bounce ideas off of me on a 30-min consultation call, you need me to copy-chief your sales funnel, you need some last-minute Meta Ads, or want to build a newsletter from scratch without lifting a finger, I’m here to help.

Reach out to me below to schedule a call.